Triad interior design firm changes hands, but not its approach

WINSTON-SALEM, N.C. — Hayden Design announced a number of exciting changes, including welcoming a new owner and president to the firm, Christine Trethaway Fariss. The change coincides with the firm’s 40th anniversary and, according to founder, Donna Hayden Keene, ensures a bright future for one of the leading female-owned interior design firms in the Triad.

“This is an exciting time as we add to Hayden’s creative talents and maintain our unwavering dedication to our clients,” says Keene.

Fariss’ arrival follows what Keene considers an ideal transition for the business, which has built a solid reputation for creative, fresh approaches in the commercial interior design industry. “It has always been my desire to create positive growth for Hayden Design,” Keene says. “I feel that is exactly how the firm is positioned with Christine in this new leadership role.”

Keene will stay on for some time helping to advise the team and to ensure a seamless, positive experience for clients, vendors, employees, and partners. Also staying on for the foreseeable future is Linda Thorup, who has worked with Keene and served as the firm’s Executive Vice President. Thorup will continue in the role of Vice President supporting Fariss in leading the firm.

“It’s been an honor to work with Donna to grow Hayden Design to this milestone,” says Thorup. “I’m excited to join Christine and the rest of our staff to continue offering quality design services and to broaden our capabilities with new ideas and collaborative opportunities.”

In addition, Sarah Allred will continue with the firm, providing senior-level design services along with new staff members who will support primarily commercial and some residential design projects.

Fariss worked with Hayden for many years as a client, where she developed a strong understanding of the firm’s approach to design and enjoyed a productive working relationship with the firm’s design team.

“In the over 10 years I’ve been in the design industry, the professionalism and talent at Hayden Design has always impressed me,” says Fariss. “Outside of capital projects, we maintained a relationship through industry functions and networking, which resulted in discussions about the future of Hayden Design.”

Fariss has spent the last several years managing capital and outpatient strategic projects for Atrium Health Wake Forest Baptist (formerly Wake Forest Baptist Health). She has a strong background in commercial and residential interior design coupled with extensive project management experience. She holds a Bachelor of Science in Interior Design from East Carolina University, and a Master of Business Administration from Wake Forest University.

“I’m eager to create new business relationships in the design-build arena, foster existing client relationships and support the design team’s success,” adds Fariss. “I concluded early in our discussions that Linda and I could be wildly successful building on a stellar 40-year reputation, enhancing Hayden Design’s capabilities and having fun. It’s an honor to lead Hayden Design into the next, revolutionary generation of interior design services.”

For more information about Hayden Design, its history and plans for future growth, please contact Christine Trethaway Fariss.


Media Contact:
Christine Trethaway Fariss, Principal and President
939 Burke Street, Winston-Salem

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