With the transition to Fall, we’re giving thanks for a busy and successful summer at Hayden Design on client projects including Wake Forest – Reynolda Hall, The Morehead-Cain Foundation and our featured project, Robinhood Pediatrics and Robinhood Adolescent Medicine.
We were honored to be selected as the interior design firm for this re-branded practice in its new 17,000 sq. foot facility, located in Winston-Salem, N.C. Already an approved design firm for Novant Health, with which this practice is affiliated, Hayden Design met with Robinhood Pediatrics to understand their needs and vision. As Dr. Barbara Clifford offered, “When our practice began this project, we had the goal of bringing an identity to the practice for its unique service of offering both excellent pediatric care and specialized care for the teen and young adult population. We wanted a unique look for each side of the building but also a sense of unity.” Given that information, Hayden Design developed this fresh, colorful and contemporary design concept.
The facility features unique separate waiting areas and exam rooms designed for children and adolescents for their specific needs. The new practice takes flight from the heart and vision of the doctors themselves.
As Dr. Clifford said, “I was full of ideas but not ways to implement them. Hayden Design really embraced and understood my message. We chose vibrant colors that matched well with those on our website that integrated nicely into the more mature adolescent décor. From the signage and artwork to the small details such as colorful magnets, it feels to me that we hit a home-run with both a message and striking visual appeal.”
“The practice had a very clear set of goals for their space. Our job at Hayden Design was to create an environment that met their goals for patient care, brand recognition and to accommodate this transition to new space.”
– Linda Thorup, IIDA, LEED AP
We developed color schemes for interiors from the new brand color palette as a jumping off point, utilizing colors such as tangerine and aquamarine, along with greens, purples, and blues, for interior finishes and furniture to create a contemporary and clean look. Resin panel dividers and wall accents mark space separations in the same colors. Vinyl flooring in cork and wood patterns alternate as well as carpeting and furniture that is similar, but matures in tones from child to teen. These selections provide a feel of sophistication and respect for all ages of patients. New original artwork was selected, and existing art from the prior location was re-framed for a fresh look. Wall quotes and diverse world artwork highlight the practice’s belief in community service and respect for the environment.
The design transition from children to adolescent is subtle, yet can be felt emotionally by the patients as they become excited to “grow to the other side” of the practice. Parents and families have a choice in healthcare providers, and with Robinhood Pediatrics, the services in care transition with the child’s growth to Robinhood Adolescent Medicine.
